Case Study: PetShop.co.uk achieves scalable personalized subscription ecommerce and 50% annual growth with Oracle NetSuite

PetShop.co.uk Delivers Before Pets Growl

PetShop.co.uk is a bootstrapped UK ecommerce pet food retailer that grew rapidly—about 50% annually to 300,000 subscribers—while operating from Stratford-upon-Avon/Addlestone. Facing stiff competition from larger European players and hampered by disconnected systems (QuickBooks, BigCommerce, MailChimp), the company needed a scalable ecommerce and personalized marketing platform; SAP Business One was considered before they chose a different route with implementation partner BlueBridge One.

They implemented NetSuite OneWorld, SuiteCommerce Advanced and Bronto to unify commerce, order and customer data. The solution enabled weekly subscription deliveries, dynamic pet‑targeted emails and personalized onsite experiences, producing an above‑average 14% email conversion rate and allowing the business to scale without increasing its 20‑person staff; forthcoming checkout recommendations and real‑time availability support plans for international expansion.

PetShop

Adam Taylor

CEO and Founder