Case Study: Soutirage achieves rapid growth and personalized wine service with Oracle NetSuite

Personal Wine Advisor Soutirage Uncorks Business Success in the NetSuite Cloud

Soutirage, a Napa Valley–based personal wine advisory and retail service, launched on NetSuite in 2007 to deliver highly personalized wine recommendations, cellar management and event services to exclusive clients. The founders needed a scalable, cloud-based alternative to fragmented on‑premise tools (QuickBooks, Salesforce, Act!) that would support mobile advisors, eliminate manual integration work and avoid heavy capital investment in servers and software.

Soutirage implemented NetSuite ERP, CRM, Inventory and Order Management plus NetSuite Advanced Projects as a single data platform, integrated with a custom Cellarbook app and third‑party warehousing/logistics. The unified system powers tailored recommendations, QR‑driven cellar updates, secure signature shipping workflows and event coordination — driving 25–30% year‑over‑year revenue growth for six years, stronger client relationships and significant operational efficiencies (the company estimates it would need about twice as many people without NetSuite).

Soutirage