Case Study: Outback Toys achieves 33% growth and $100,000 yearly savings with Oracle NetSuite

Outback Toys Grows by 33%, Saves $100,000 Yearly With NetSuite

Outback Toys, a mail-order, e-commerce and wholesale toy retailer based in Lititz, PA, was struggling to keep up with rapid growth and high seasonal peaks. Its legacy IBM system and a non‑PCI-compliant webstore limited order processing, inventory/bin management and the company’s shift from phone sales to an automated webstore, creating operational bottlenecks and scalability issues.

Outback implemented NetSuite ERP, CRM and Site Builder—selected over SAP largely for cost—adding bin-management, improved search/reporting and PCI-compliant webstore integration. The solution saved the company more than $100,000 annually versus comparable on‑premise software, supported 33% order growth while saving $25,000/year in webstore staff and avoiding extra warehouse hires, increased web traffic 27%, and sped order‑to‑cash by about 25%.

Outback Toys