Case Study: SportStop.com achieves 45% online sales growth with Oracle NetSuite SuiteCommerce Advanced

NetSuite's Advanced Commerce Module Helps Online Sports Retailer Boost Sales by 45%

SportStop, an online lacrosse-equipment retailer in Brookline, NH, was held back by a slow, clunky ecommerce site and fragmented systems (Zoovy, QuickBooks and spreadsheets) that made inventory tracking and seasonal forecasting difficult. These limitations slowed customer interaction, hampered responsiveness to fast-changing buying trends, and threatened the company’s ability to sustain double‑digit growth.

By deploying NetSuite SuiteCommerce Advanced and integrating ecommerce with financials, WMS and CRM—with Ozlink Logistics adding barcode scanning—SportStop delivered a much faster shopping experience and streamlined operations. The results: online sales up 45%, time on site more than doubled, page views +78%, unique visitors +56%, pages per visit +14% and new visits +6%; warehouse efficiencies saved the equivalent of 10 full‑time employees, seasonal forecasts now take 20 minutes, and a 34% sales increase was supported with only a 10% rise in inventory—all while maintaining double‑digit growth without adding IT staff.

SportStop.com