Case Study: Zumba Fitness achieves automated omnichannel fulfillment and avoids the cost of four FTEs with Oracle NetSuite

NetSuite SuiteSupport Flexible Global Support to Drive Customer Success Zumba Exercises IT Agility with SPS Commerce and NetSuite

Zumba Fitness, a global lifestyle brand with more than 14 million participants in 185 countries, needed to streamline fulfillment for big-box retail partners and move quickly on omnichannel opportunities. Manual transaction processing was time-consuming and error-prone, limiting Zumba’s ability to expand into retail channels such as Bed Bath & Beyond and Costco.

Zumba implemented SPS Commerce’s cloud-based omnichannel solution, which integrates natively with NetSuite OneWorld, to automate order exchanges and fulfillment workflows. The integration now processes 500–800 transactions daily, accelerates order handling, improves accuracy, enables a 3PL connection, and avoids the cost of roughly four full-time employees while giving Zumba scalable agility to add new retail partners.

Zumba Fitness

Jonathan Gobeli

Director of Supply Chain