Case Study: Amobee achieves 3-day close, 360° business visibility and 80% fewer billing errors with Oracle NetSuite OneWorld

NetSuite OneWorld's Complete Business Visibility and Flexibility Supports Rapid Growth at Amobee

Amobee, a Foster City–based digital marketing software and services provider, was scaling rapidly—planning to grow from 600+ to 1,000+ employees across 30 global offices—but was held back by disparate legacy systems (including Microsoft Dynamics AX and Salesforce), manual data entry, monthly shutdowns to update transactions, and insufficient finance data for customers and audits. The company needed a single, global solution that could handle multi-currency operations, speed acquisitions integration and support advertising-specific spend models.

Amobee implemented a single NetSuite OneWorld cloud instance (with integrations via partner Informatica), going live across APAC, EMEA and North America and customizing the platform for its spend and fulfillment processes. The result: real‑time, company‑wide visibility into revenue and expenses, a reduction in close time from 10 days to 3, an 80% drop in invoice defects and billing errors, faster acquisition integration (<30 days), stronger audit controls and a centralized performance data repository for customers.

Amobee