Case Study: YouGov achieves rapid global expansion and doubles revenue with Oracle NetSuite OneWorld

NetSuite OneWorld Powers YouGov’s Global Expansion Strategy

YouGov, a London‑based market research firm, pursued rapid global growth through acquisitions and organic expansion but found its legacy systems unable to integrate new businesses or synchronize financial, sales, CRM and project processes. The company needed a cloud solution to avoid the cost and complexity of on‑premise software while supporting multi‑country operations and faster, more accurate reporting.

YouGov implemented NetSuite OneWorld with NetSuite CRM, Revenue Recognition and SuiteProjects to create a unified, real‑time platform and a single version of the truth. Since deploying NetSuite in 2007 it has more than doubled revenue while adding just eight administrative staff, cut two weeks from its annual budget cycle, rapidly integrated eight acquisitions, and now supports multi‑currency/multi‑language reporting across dozens of global offices (31 offices in 21 countries).

YouGov