Case Study: WineMarket Pty Ltd. achieves 650% order growth and lowers costs with Oracle NetSuite OneWorld

NetSuite OneWorld Helps Online Retailer Grow 650% While Keeping Costs Low

WineMarket, a Sydney-based discount online wine retailer, faced rapid growth pressures while trying to keep costs low. The company struggled with error-prone, manual order processing (one person could only do ~100 orders/day), a hard-to-navigate website that hurt conversions and increased cart abandonment, and an outsourced call center that slowed customer service.

WineMarket replaced its small-business ecommerce software with NetSuite OneWorld and SuiteCommerce Advanced, built an in-house call center, and integrated operations with logistics partners. The result: automated order processing handled a 650% rise in orders without manual intervention, website conversions rose 50%, average call wait fell from 45 to 11 seconds with 95% first-call resolution, and role-based dashboards plus advanced inventory tracking streamlined operations for international growth.

WineMarket Pty Ltd.