Case Study: Centro achieves 350% growth and faster financial close with Oracle NetSuite

NetSuite OneWorld Enables Centro's Rapid Growth into a Leading Digital Media Powerhouse

Basis Technologies, a Chicago-based digital marketing software and services company, had outgrown QuickBooks and Excel as it scaled. Limited data visibility, no audit trail, and manual reconciliation of duplicated and revised data prevented the company from expanding its software and services and constrained growth.

By implementing NetSuite and upgrading to NetSuite OneWorld, Basis gained customized reporting, stronger segregation of duties, and integrations with its Media Management System and Adaptive Planning. These changes reduced days sales outstanding, cut financial close time by half, supported audits and acquisitions like SiteScout, and helped drive roughly 350% revenue growth to about $250 million and a 15-fold increase in customers.

Centro