Case Study: 2Pure achieves 95% revenue growth without adding staff with Oracle NetSuite

NetSuite Helps Outdoor Products Distributor Grow 95% Without Adding New Staff

2Pure UK Ltd., an Edinburgh-based wholesale distributor of outdoor products, was growing rapidly and outgrowing its legacy Sage and disparate systems. The company needed a scalable, user-friendly solution that worked on both Macs and PCs and could efficiently promote multiple brand-focused websites while centralizing core business processes.

2Pure implemented NetSuite (ERP, CRM and Site Builder) to consolidate operations, run multiple brand sites and provide role-based dashboards for CRM, ecommerce, inventory and accounting. The browser-based platform gave Mac access parity, saved sales staff about 25% of their time, reduced required warehouse space by 40%, and supported a 95% increase in revenues without adding headcount.

2Pure