Case Study: Oakland Athletics achieves improved ticket marketing and stronger sponsor relations with Oracle NetSuite

NetSuite Helps Oakland Athletics Boost Ticket Marketing, Strengthen Sponsor Relations

The Oakland Athletics, a Major League Baseball club in Oakland, Calif., were hampered by an outdated in-house system that caused errors and wasted time in ticket processing and forecasting. Poor lead tracking and no visibility into sales reps’ activities led to missed opportunities and duplicate outreach, while mistakes in promotions damaged advertiser relationships.

The A’s implemented NetSuite for its flexibility and efficiency, deploying real-time dashboards, automated sponsor reports and customizable ticket-bundle capabilities. As a result, sales-lead tracking and forecasting improved, time and errors were reduced, ticket packages became better targeted, advertiser relations were strengthened, and a growing database of fan buying habits is enabling smarter future marketing.

Oakland Athletics