Case Study: The Superyacht Group achieves 20% annual revenue growth with Oracle NetSuite

NetSuite Helps Media Leader Add 20% to Annual Revenues

The Superyacht Group, a London-based publishing leader in the high-end yacht market, needed to expand product scope and market penetration but was held back by fragmented customer data and basic business software (QuickBooks, FileMaker Pro, spreadsheets). Without integrated customer information and analytics, account managers couldn’t track behavior or identify top customers, leading to missed sales opportunities and limited marketing reach to builders, brokers, and suppliers.

Replacing legacy systems with NetSuite ERP and CRM consolidated customer and prospect data (including tradeshow notes) and added role-based dashboards to streamline processes and forecasting. As a result, the company expanded into three new market segments adding 20% to annual revenues, cut its receivables backlog by 70%, reduced invoicing time from weeks to minutes, increased sales rep productivity by up to 80%, and improved targeting of profitable customers.

The Superyacht Group