Case Study: Medalcraft Mint achieves 25% more customers and 80% faster order and production processing with Oracle NetSuite

NetSuite Helps Manufacturer Add Customers, Cut Production Time

Medalcraft Mint, a Green Bay manufacturer specializing in high‑relief coin striking, needed to grow its customer base and make better use of its website. The company’s custom orders were handled by phone and complex drop‑ship orders were processed manually, slowing fulfillment, limiting higher‑margin custom sales, and constraining its ability to serve multi‑location customers.

Medalcraft replaced proprietary systems with NetSuite ERP, CRM and SuiteCommerce, added multi‑carrier shipping automation via OZ Development, and launched customer portals (26 customer centers and 11 product malls) that automate order entry and approvals. The changes helped add about 25% more customers, cut sales staffing by 50% through automated order processing, generate 20–50 new customers monthly from email campaigns, and reduce custom‑kit assembly and drop‑ship manifest time to roughly 20% of previous levels—enabling efficient service for large, multi‑location accounts.

Medalcraft Mint