Case Study: Honey Stinger doubles productivity and scales double-digit growth with Oracle NetSuite

NetSuite Helps Honey Stinger Nourish a Decade of Business Growth

Honey Stinger, a Steamboat Springs maker of all‑natural energy and protein bars, was outgrowing QuickBooks and Excel as transaction volume, forecasting needs and sales complexity increased. The fast‑growing food and beverage distributor lacked a dedicated CRM and more accurate, timely forecasting, forcing staff to cobble together data from disparate sources and spend excessive time on back‑office tasks.

Honey Stinger selected NetSuite (ERP, CRM and SuiteCommerce Advanced) over competitors and deployed it in 10 weeks, augmented by True Commerce EDI and OZLINK for fulfillment. The solution automated lead‑to‑order‑to‑cash, unified partner sales and contacts, and enabled better forecasting—doubling productivity, supporting double‑digit year‑over‑year revenue growth, expanding the retail network to thousands of locations, saving about 1,500 hours annually in order processing, and avoiding the cost of two warehouse FTEs while reducing chargebacks.

Honey Stinger

Cornell Brown

Administrator