Case Study: IBA achieves coordinated sales and marketing across five business segments with Oracle NetSuite

NetSuite Helps Healthcare Services Business Coordinate Sales and Marketing Across 5

IBA, a healthcare services company based in Louvain‑la‑Neuve, Belgium, was hampered by uncoordinated sales and marketing across five business segments. Independent sales teams relied on spreadsheets and manual processes, sometimes pursuing the same prospects and missing growth opportunities while production planning suffered due to long lead times for complex equipment.

IBA implemented NetSuite CRM+ and NetSuite OneWorld to replace spreadsheets and centralize customer information. Automated global sales and marketing plus role‑based dashboards now coordinate efforts across segments, prevent duplicate outreach, ensure opportunities don’t slip through the cracks, and provide consistent data that has greatly improved production planning.

IBA