Case Study: Afloral.com achieves 20% operating cost reduction and consistent double-digit growth with Oracle NetSuite

NetSuite Helps Ecommerce Business Cut Operating Costs 20%, Grow in Double Digits

Afloral.com, a Jamestown, NY–based online florist and florist-supplies retailer, was constrained by a patchwork of non-integrated systems (Monster Commerce, Peachtree, QuickBooks and other tools) that caused duplicated data entry, manual data interchange, inventory delays and weak analytics—problems that threatened growth given six- to eight-month supply cycles and rapidly changing customer tastes.

Implementing NetSuite provided end-to-end integration, cloud upgrades and robust analytics, enabling real-time inventory posting, automated multi-level pricing and remote access. The company saved $30,000 versus a server upgrade, cut operating costs by 20%, reduced customer inquiry handling by 10 hours/month, achieved consistent double-digit growth and can now promise same-day shipping for orders placed by noon.

Afloral.com