Case Study: Thos. Baker achieves 10x growth and enterprise-class ecommerce with Oracle NetSuite

NetSuite Helps Drive 10x Growth for Outdoor Living Retailer Thos. Baker

Thos. Baker, a Bainbridge Island outdoor‑living retailer founded in 2004 with fewer than 50 employees, experienced rapid growth that outpaced its QuickBooks and homegrown ecommerce, ordering and inventory tools. Managing 25,000 SKUs, a dozen contract manufacturers and 120 suppliers required resource‑intensive, error‑prone manual work and limited visibility, jeopardizing the company’s ability to deliver a high‑end customer experience and accelerate long purchase cycles.

Deploying NetSuite ERP, CRM and SuiteCommerce Advanced (with EDI from SPS Commerce and shipping via Pacejet) consolidated ecommerce, inventory, order processing, CRM and financials into a single cloud platform. The result was streamlined supplier transactions and fulfillment, lower shipping costs, rich mobile‑optimized product experiences (faceted search, image zoom, 360° views) and the ability for a lean team to deliver enterprise‑level service—supporting roughly 10x growth and greater operational agility.

Thos. Baker