Case Study: Nu-Heat boosts customer relationships and sustains high growth with Oracle NetSuite

NetSuite Helps Distributor Boost Customer Relationships While Maintaining High Growth Rate

Nu-Heat, a Devon-based wholesaler of heating products, was struggling to sustain rapid growth because legacy proprietary systems slowed sales staff managing 300–400 projects, hampered customer relationships for its low-volume, high-value product line, and made it hard for managers to track late creditor payments and cash flow.

Nu-Heat replaced its applications with NetSuite ERP, redesigned end-to-end processes (starting with lead management, then CRM, financials and a technical knowledge base), and deployed role-based real-time dashboards, a web store and an iPhone app. The change gave 100 users instant visibility into KPIs, improved field and customer service, boosted cash flow visibility, and saved an estimated £100k–£120k in hardware and license costs over three years.

Nu-Heat