Case Study: Greg Smith Equipment Sales achieves 25% faster shipping and streamlined operations with Oracle NetSuite

NetSuite Helps Auto-Equipment Retailer Pioneer New Online Business Model

Greg Smith Equipment Sales, an Indianapolis-based retailer of automotive service and shop equipment, was an online pioneer but struggled with fragmented systems and warehouse visibility. Six separate QuickBooks instances and disconnected inventory across six U.S. warehouses led to slowed shipments, missed sales opportunities and confusing multiple invoices for customers.

Greg Smith replaced QuickBooks with NetSuite (with Explore Consulting integrating real-time inventory into its website), unifying financials, CRM and ecommerce and adding management dashboards. The company saw double-digit growth and freed 10% of IT time, cut heavy-equipment shipping and order-to-cash cycles by about 25% (most products now ship in two days), reduced shipping costs 10%, sped customer callbacks by 75%, consolidated invoices, and gained the agility to sell on the road and shift stock between locations.

Greg Smith Equipment Sales