Case Study: Sweet Squared achieves rapid revenue growth and territory expansion with Oracle NetSuite

NetSuite Facilitates Sweet Squared’s Revenue and Territory Growth

Sweet Squared is a Leeds‑based wholesale distributor of prestige salon brands that also provides product education. Needing a unified ecommerce and business system to support international growth—specifically expansion into Ireland with multi‑currency and subsidiary requirements—the company evaluated Sage, QuickBooks and Salesforce and selected NetSuite for its combined ecommerce, financials and customer service capabilities.

By implementing NetSuite OneWorld and NetSuite CRM, Sweet Squared gained real‑time visibility across purchasing, accounting, inventory, orders and marketing, plus custom records to manage course bookings. The platform simplified creating new subsidiaries and selecting product assortments, reduced time to market for new territories, and helped scale the business from 10 to 65 employees and grow revenue from £2m to £18m.

Sweet Squared

Samuel Sweet

Managing Director