Case Study: Mystery Ranch achieves scalable growth and a fourfold increase in online revenue with Oracle NetSuite

Mystery Ranch - Customer Case Study

Mystery Ranch, a Bozeman, Mont.–based manufacturer of packs and load‑carriage systems with seven plants across North America and Asia, outgrew its QuickBooks setup as it expanded distribution channels and shifted to a direct‑to‑consumer strategy. The company needed a scalable system and an engaging ecommerce experience to support growing operations and deeper customer engagement.

Mystery Ranch implemented NetSuite ERP, NetSuite CRM and NetSuite SuiteCommerce Advanced to unify financials, manufacturing, inventory, distribution and ecommerce. The mobile‑optimized site and integrated platform produced a 30% lift in mobile revenue, nearly a 6% year‑over‑year increase in online conversions, a fourfold rise in online revenue, expanded distribution via 3PL integrations with lower overhead, and enabled the company to double operations while maintaining a single view of the customer.

Mystery Ranch

Dana Gleason

Co-Founder