Case Study: MusclePharm achieves 35x revenue growth and global scale with Oracle NetSuite

MusclePharm Scales Amidst 35x Revenue Growth with NetSuite

MusclePharm, a Denver-based, award-winning sports nutrition manufacturer and retailer, was rapidly expanding into new brands, channels and geographies but had outgrown QuickBooks. Rapid growth and reliance on a third‑party logistics provider left the company without scalable financials or real-time inventory visibility, complicating supply chain and fulfillment.

MusclePharm implemented NetSuite OneWorld and integrated partners (Avalara, Tableau, Direct ConneX, Logility) to centralize financials, inventory and operations across subsidiaries and distribution centers. The move from a 3PL to NetSuite-managed inventory and SuiteFlex-connected e‑commerce sites supported acquisitions and new product lines, improved stock visibility and fulfillment speed, reduced costs and helped drive revenue from $3.2M to over $110M while expanding into 120+ countries and 35,000 retail outlets.

MusclePharm