Case Study: Murray’s Cheese achieves streamlined operations and engaging customer experiences with Oracle NetSuite

Murray’s Cheese Satisfies Customers’ Appetites with Engaging Experiences

Murray’s Cheese, a nearly 80-year-old specialty retailer and supplier now selling to restaurants, hotels and hundreds of Kroger stores, faced a patchwork of accounting, ecommerce and inventory systems that created about 65 hours of manual work a week and limited its ability to scale and engage customers. The company needed a unified, flexible platform to manage financials, orders and inventory while supporting a richer online experience.

Murray’s implemented NetSuite (CRM, Inventory Management and SuiteCommerce Advanced) with Explore Consulting and paired it with Bronto for marketing, consolidating in-store and wholesale order processing and giving teams real-time inventory and financial visibility. The result: streamlined operations, a redesigned community-driven website with pairings, recipes, videos and membership clubs, and a more personalized customer experience that supports continued growth.

Murray’s Cheese

Lauren Porten

Associate Director of Ecommerce