Case Study: MotoAlliance achieves real-time inventory visibility and operational efficiency with Oracle NetSuite

MotoAlliance Shifts into High Gear with NetSuite

MotoAlliance is a family‑owned manufacturer and distributor of motorsports accessories (ATV/UTV) based in Rogers, Minn., that grew fourfold between 2010 and 2015. Rapid expansion exposed the limits of a manual QuickBooks- and spreadsheet-based back office, leaving inventory and financial data out of date, reducing visibility across channels and harming customer satisfaction and growth.

MotoAlliance implemented NetSuite ERP (three‑month rollout by NetSuite Professional Services) to unify sales, inventory and financials across its direct site, marketplaces (Amazon, eBay), major retailers and 400 dealerships. The solution delivered real‑time visibility for 6,004 SKUs, trusted company‑wide data, improved reporting and refunds, automated shipping, and EDI/marketplace integrations that boosted efficiency and customer service.

MotoAlliance

Kristy Kapsner

Operations Manager