Case Study: Al Sharqi achieves 30% revenue growth through international expansion with Oracle NetSuite

Middle Eastern Logistics Business Increases Revenue 30 Percent with International Expansion

Al Sharqi is a Middle Eastern logistics firm that moves goods by air, sea and road and operates from offices in the UAE, Pakistan and Tanzania with a network of about 200 partners. Facing rapid growth (roughly 30% year‑on‑year revenue increase and a 15% volume rise to more than 15,000 containers) and plans to expand further into Africa and Asia, the company needed to manage increasingly complex supply chains, multi‑currency billing and new UAE VAT rules more effectively.

Al Sharqi replaced its legacy system with NetSuite OneWorld, implemented by partner KPI, to unify finance, operations, sales and logistics with visual dashboards and automation. The solution handled VAT calculations, sped up batch invoicing from five days with eight people to 6–8 hours, halved the invoicing headcount and improved cash conversion, while providing a scalable platform to support ongoing international expansion.

Al Sharqi

Kashif Rafiq

Chief Executive Officer