Case Study: Mack’s Prairie Wings achieves rapid omnichannel modernization with Oracle NetSuite

Mack’s Prairie Wings Supports Omnichannel Business with Unified Cloud Commerce Platform

Mack’s Prairie Wings, a 70‑year retailer of waterfowl gear in Stuttgart, Ark., had grown from a brick‑and‑mortar shop to mail‑order and ecommerce channels but was hampered by legacy on‑premise systems and an outsourced ecommerce service. The company needed a modern, unified platform to support omnichannel sales, streamline operations, and improve the customer experience across store, web and catalog.

Using NetSuite’s SuiteSuccess, Mack’s replaced its stack with a unified cloud commerce solution (ERP, CRM, SuiteCommerce Advanced, SuiteCommerce InStore, order and inventory management) and went live in roughly 120 days. The result: staff can update product pages without developers, mobile POS speeds checkout during peak seasons, and real‑time inventory across 55,000+ SKUs improves transfers and fulfillment—reducing disruption while accelerating time to value and ROI.

Mack’s Prairie Wings

Eric Chin

Chief Operating Officer