Case Study: Lionel achieves streamlined operations, lower IT costs and scalable e‑commerce with Oracle NetSuite

Lionel puts the pedal to the metal with NetSuite

Lionel, a 115‑year‑old wholesale distributor of model trains and NASCAR die‑cast collectibles based in Concord, N.C., was hampered by legacy IBM AS/400 systems that forced business users to rely on IT, produced poor visibility into sales, inventory and supplier data, and required costly third‑party logistics and time‑consuming, batch‑synchronized website processes.

The company consolidated onto NetSuite OneWorld and relaunched its Lionel Trains and Lionel NASCAR sites on SuiteCommerce Advanced, adding OzLINK for fulfillment and SPS Commerce for EDI. The move delivered self‑service reporting, live omni‑channel visibility, faster fulfillment, scalability for seasonal spikes, elimination of several IT roles and its 3PL relationship, and improved promotions and inventory accuracy.

Lionel