Case Study: Linio achieves streamlined financial control and rapid multi-country expansion with Oracle NetSuite

Linio Helps Suppliers Go Global with Its Customer-Oriented Marketplace Business

Linio is a Mexico‑based ecommerce marketplace operating in five Latin American countries with over 4 million products and more than 10 million deliveries. Rapid, investor‑backed expansion made spreadsheets unsustainable—Linio needed security, centralized financial control, reliable investor reporting, and a flexible system that could adapt as the business scaled across currencies and borders.

In 2015 Linio implemented NetSuite ERP (with partner NetSoft) to consolidate financial data, standardize processes, and automate reporting. The solution provided a single view of finances, replicable best practices across countries, and native multi‑country/multi‑currency support, enabling tighter controls, clearer investor reporting, and continued international growth under new ownership by Falabella.

Linio

Alejandro Bellido

Regional Finance Systems and Processes Director