Case Study: Lindemann Chimney boosts online sales 50% and streamlines operations with Oracle NetSuite

Lindemann Chimney Cleans Up Customer Experience

Lindemann Chimney Company is a family-owned wholesaler of chimney caps, dampers and cleaning supplies that serves about 8,000 B2B customers. As the supply side of the business grew, the company relied on multiple disparate systems (QuickBooks, Salesforce) and messy integrations that made it hard to scale and deliver the consistent customer experience it wanted.

Lindemann implemented NetSuite (CRM, ERP and SuiteCommerce) with SuiteSuccess, launching an upgraded ecommerce site in 30 days and unifying front- and back-end data for real-time customer, order and inventory visibility. The result: a 50% year-over-year increase in online sales, faster operations and scheduling, easier site management, and a markedly improved customer experience that helped the company compete with larger rivals.

Lindemann Chimney

Cory Waite

Ecommerce Marketing Manager