Case Study: Jaybird achieves 1,194% revenue growth and scalable global ecommerce with Oracle NetSuite

Jaybird Soars on the Inc. 5000 with NetSuite

Jaybird, a Salt Lake City–based maker of wireless headphones, launched on NetSuite in 2007 as a startup. The company needed a rapidly implemented, integrated ecommerce and cloud business-management platform to minimize capital risk, support explosive growth and serve a distributed team across the US, UK and Australia.

Jaybird deployed NetSuite’s unified cloud ERP, CRM and Site Builder with B2BGateway EDI to run accounting, order management, inventory, support and ecommerce. The solution scaled the business to handle transactions across 60 countries and thousands of retail partners, supported 1,194% revenue growth (2012–14) and a #392 rank on the 2014 Inc. 5000, and the refreshed site increased online conversion by 30% while enabling multi‑regional, multi‑currency expansion and future B2B commerce.

Jaybird