Case Study: StarLink achieves end-to-end visibility and 90% forecasting accuracy with Oracle NetSuite

IT Security Distributor Maximizes Business Visibility

StarLink is a rapidly growing IT security distributor serving over 2,200 government and enterprise customers across the Middle East, Turkey and Africa, with ~300 employees, 100 channel partners and $300M in annual revenue. As the business expanded across 16 countries, fragmented legacy systems (QuickBooks, Salesforce) left 150+ sales staff without real-time tools for expenses, orders, quotes and targets, and finance reporting was only available quarterly.

StarLink implemented NetSuite ERP with local partner Inspirria to replace siloed systems with a single, customizable cloud platform. The change delivered daily, accurate information, boosted forecasting accuracy from ~60% to 90%, reduced processes that took hours down to minutes, and improved visibility and reporting—enabling plans to add BI and KPI-driven management tools as the company grows.

StarLink

Nidal Othman

Managing Director