Case Study: International Wine Accessories achieves 300% revenue growth and operational savings with Oracle NetSuite

International Wine Accessories - Customer Case Study

International Wine Accessories (IWA), a Petaluma-based retailer and manufacturer of high-end wine cabinets, coolers and accessories, had been running on QuickBooks and disparate proprietary systems that made financials, inventory, order management, CRM and ecommerce difficult to manage as the business scaled. The company needed a unified, cloud-based platform to streamline operations, improve customer service and simplify marketplace and product data management.

IWA implemented NetSuite ERP, NetSuite CRM and SuiteCommerce Advanced, plus a DSI digital supply chain integration and the NetSuite Connector for marketplaces. The result was a 300% revenue increase, more than $24,000 annual savings in labor and maintenance, faster product data exports (15 minutes vs. 4 hours), a 57% lift in pages per session and 49% more organic traffic, reduced shipping costs and the ability to grow sales without adding warehouse headcount.

International Wine Accessories

Ben Argov

President