Case Study: P.L.A.Y. Dog Beds achieves 70% year-over-year growth and scalable global expansion with Oracle NetSuite

Innovative Pet Bed and Toy Maker P.L.A.Y. Leaps from Startup to Success with NetSuite

P.L.A.Y. (Pet Lifestyle and You) is a San Francisco–based maker of high-quality, eco-friendly pet beds, toys and accessories that launched on NetSuite to avoid the fragmentation and growing pains of entry-level systems. Co-founder Will Chen sought a robust, scalable cloud platform from day one to support rapid multichannel growth and prevent a disruptive IT overhaul as the business expanded.

P.L.A.Y. chose NetSuite over SAP and Zoho, implemented it in two months, and now runs financials, inventory, order management and CRM on a single cloud system integrated with a 3PL and its Magento site via Celigo. The solution delivered on-demand visibility, streamlined lead-to-order-to-cash processes and mobile access—helping P.L.A.Y. expand to hundreds of SKUs, 1,000+ retail partners in 38 countries and achieve roughly 70% year-over-year growth since 2010.

P.L.A.Y. Dog Beds