Case Study: Australian Fashion Labels achieves unified global visibility and scalable growth with Oracle NetSuite

Innovative Australian Fashion Business Goes Global

Australian Fashion Labels (AFL) is an Adelaide‑based owner of contemporary women’s brands (Finders Keepers, C/MEO Collective, Keepsake, The Fifth, Jaggar Footwear) with 130+ staff, sales to 1,700+ stores across 20 countries and AUD 65M in gross sales. As a multi‑brand, multi‑channel and multi‑geography business, AFL needed a single source of truth to unify product, warehouse, sales and financial systems and deliver the visibility and control required to meet omnichannel customer expectations.

In February 2017 AFL implemented NetSuite OneWorld to integrate PLM, third‑party WMS, finance, order management and POS. The result is real‑time inventory and performance visibility across markets, streamlined end‑to‑end planning, buying and trading, and multi‑currency/multi‑country support — a scalable foundation that enables continued global growth.

Australian Fashion Labels

Blake Williams

Group General Manager