Case Study: Ibushak achieves scalable multi-channel ecommerce growth and real-time inventory visibility with Oracle NetSuite

Ibushak Turns to NetSuite Over Microsoft, SAP in Quest to Become Ecommerce Leader in Mexico

Ibushak, founded in 2004 by brothers Mauricio and Salomon Bouzali, provides technology and services that help Mexican brands sell on marketplaces like Amazon, MercadoLibre and Walmart. Rapid growth left the 45‑employee, $10M company struggling to control inventory and deliver consistent customer service across multiple sales channels.

In October 2015 Ibushak replaced Lightspeed POS with NetSuite Midmarket Edition—choosing it over Microsoft and SAP—to unify financials, inventory, marketplace integrations and support across eight channels. The real‑time, consolidated view now manages 75,888 SKUs, 42,000 annual transactions and 250 brand clients, enabling partnerships with Walmart.com.mx and famsa.com.mx, better forecasting and optimized inventory as Ibushak scales toward leadership in Mexican ecommerce.

Ibushak