Case Study: Preferred Popcorn achieves streamlined inventory visibility and faster growth with Oracle NetSuite

How Preferred Popcorn Grows its Unique, Farmer-Owned Business

Preferred Popcorn is a 100% farmer-owned Nebraska company that supplies popcorn seed to more than half of US movie theaters and serves 500 customers across 65 countries. The business struggled with fragmented systems—QuickBooks and hundreds of Excel spreadsheets—with no CRM or single inventory view for a dozen varietals grown at 50 farms across seven states, making it difficult to match inventory to seasonal demand and to complete bulk purchasing decisions in time for the spring planting and harvest.

Working with NetSuite Professional Services, Preferred Popcorn implemented NetSuite ERP and CRM and went live in 90 days, replacing disparate tools with a unified view of items, orders and customers. The company gained instant visibility to spot trends and surpluses, optimize promotions and inventory, improve customer engagement and retention, and free up resources to focus on agronomy, farming innovation and expanding direct-to-consumer sales.

Preferred Popcorn

Andrea Plucker

Director of Marketing