Case Study: Journelle achieves omnichannel transformation and operational efficiency with Oracle NetSuite

High-End Lingerie Retailer Transforms Omnichannel Operations with NetSuite

Journelle is a New York–based high-end lingerie and loungewear retailer founded by a former management consultant. As the business expanded from a single Manhattan boutique to four stores, an Airstream pop-up and an ecommerce site, legacy QuickBooks and LightSpeed systems couldn’t scale or provide the transparency needed to support growth and improve customer loyalty.

Journelle implemented NetSuite (Financials, Order Management, Inventory Management, CRM) as a unified cloud platform, giving real-time access to personalized customer data and the flexibility to tailor workflows. The solution enabled true omnichannel operations—buy anywhere, pick up anywhere—seamlessly tracking 20,000 SKUs, eliminating manual processes, improving visibility and efficiency, and freeing the team to enhance customer experience and launch a private-label line.

Journelle

Lyn Lewis

CEO