Case Study: Headland Machinery achieves end-to-end operational efficiency and field-service innovation with Oracle NetSuite

Headland Machinery Eliminates 'Data Management Nightmare' to Engineer Business Innovation on NetSuite

Headland Machinery, a Melbourne-based supplier of metalworking machinery and lifecycle services across Australia and New Zealand, was weighed down by a "data management nightmare" of more than six disparate on‑premise applications (including Sage Pastel, SalesLogix and ServiceCEO). The fragmented systems caused double data-entry, slow reporting, poor visibility across three warehouses and mobile service vans, and inefficiencies in managing service calls, billing and growth.

Headland consolidated on NetSuite OneWorld (ERP/CRM, Inventory, Order Management, SuiteCommerce) and used SuiteCloud to build a custom field-service module that was later offered as a SuiteApp (nextservicesoftware.com). The single cloud platform delivered real‑time inventory and customer visibility, improved engineer utilization and scheduling, enabled 85% of invoicing in the field (25 technicians handling 2,300+ service requests and 125+ installations annually), supported multi‑currency supplier transactions and richer reporting — speeding cash flow, reducing manual work and earning NetSuite’s 2013 YOUR SUITEY Award.

Headland Machinery