Case Study: Guitar Center Pro (Guitar Center) achieves improved sales efficiency and profitability with Oracle NetSuite CRM+

Guitar Center Pro Improves Profitability and Nonprofit Mission Impact

Guitar Center Pro, a Westlake Village–based retail and services business, was struggling to scale because its complex sales and quoting process was manual and fragmented. Sales for recording studios and live venues required extended negotiations and frequent rework on Excel-based quotes pinned to bulletin boards, making reps spend hours on administration and preventing them from focusing on the most promising prospects.

Guitar Center Pro implemented NetSuite CRM+ to build an automated, four-stage quote pipeline and role-specific dashboards that give reps and managers real-time visibility and analysis. The change cut quote-administration time from five hours to one hour per week, boosted pipeline efficiency and sales effectiveness, and helped the company expand from 12 to 42 offices and sustain roughly 12% annual growth.

Guitar Center