Case Study: Global Surf Industries achieves global scalability and 50% faster reporting with Oracle NetSuite

Global Surf Industries Rides Waves of Business Success

Global Surf Industries (GSI), founded in 2002 on Sydney’s northern beaches, designs and distributes surfboards and stand-up paddleboards to roughly 75 countries. Rapid growth exposed limitations of entry-level systems (MYOB) and created time-consuming manual processes across its four subsidiaries and global distribution network, prompting the company to seek a more scalable business platform.

GSI implemented NetSuite OneWorld (going live in one month) to unify multi-currency financials, real-time inventory and distributor data, and backend e‑commerce support. The move eliminated double data entry, cut annual accounts and tax reporting time by 50%, shortened the monthly close by five days, supported SKU growth to 636, and gave the company the operational visibility to scale and focus on customers.

Global Surf Industries

Mark Kelly

CEO and Founder