Case Study: ESOMAR achieves ERP/CRM consolidation and real-time reporting to boost membership with Oracle NetSuite

Global Research Firm Plans to Double Membership with NetSuite

ESOMAR, an Amsterdam-based global market research association serving about 5,000 members (and reaching 25,000 practitioners via corporate membership), faced a tangled set of aging, static systems that left member data siloed and inaccurate. The organization needed a cloud-based, scalable solution to improve access to member and sales data, streamline operations, and support an ambition to significantly grow — even double — its membership.

ESOMAR implemented NetSuite OneWorld, Site Builder and Advanced Financials to consolidate ERP and CRM, integrate its website, and add custom scripting for needed flexibility. The rollout—supported by coordinated demos, in-house champions and mandatory morning log-ins—delivered real-time reporting, deeper analytics, mobile access for sales, cleaner databases and strong user adoption, positioning the firm for smarter, accelerated global membership growth.

Esomar

Marie-Agnes Mourot de Lathyle

Chief Finance and Operations Officer