Case Study: Global Fitness and Leisure achieves 70% ecommerce growth with Oracle NetSuite

Global Fitness and Leisure Shapes Up for Omnichannel Business Success

Global Fitness and Leisure (GFL) is an Australian retailer and wholesaler that grew over 17 years from a small bicycle wholesaler into a multi-brand B2C and B2B merchant selling bikes, fitness and playground equipment. As sales and product lines expanded across four brands, GFL outgrew spreadsheets and entry-level MYOB accounting and needed an integrated, scalable system to manage finances, inventory and ecommerce.

GFL implemented NetSuite and SuiteCommerce Advanced as a unified platform for financials, inventory, ecommerce and case management across its brands. Since going live, ecommerce sales have jumped 70%, overall revenue is growing about 15% annually, site page views rose 50–100% and bounce rates fell from 15% to 4%. GFL has also doubled warehouse locations, expanded retail partnerships and gained faster reporting and operational efficiency for better decision-making.

Global Fitness and Leisure

Reece Huang

Marketing Director