Case Study: Feeney, Inc. achieves 20% year-over-year growth and operational agility with Oracle NetSuite

Feeney Harnesses NetSuite as Its Framework to Support Continual Business Flexibility and Agility

Feeney, an Oakland-based manufacturer of stainless steel and aluminum architectural products and railing systems, faced shrinking margins and tougher competition that required more accurate pricing analysis, faster price changes, and greater operational efficiency. Running legacy systems like QuickBooks/MBA limited its ability to support new B2B business models and scale without added headcount.

Feeney replaced those systems with NetSuite ERP (financials, CRM, manufacturing, inventory, ecommerce), automated ordering/picking/purchasing/billing, deployed dashboards for non-warehouse staff, and tapped SuiteCloud partners (Avalara, Celigo, SPS Commerce). The company has sustained more than 20% annual growth for three years without extra headcount, built a retail channel of 500+ stores from zero, runs ecommerce at ~4% of sales, can reprice thousands of SKUs in a day, and gained much stronger analytics and pipeline visibility for agile decision-making.

Feeney, Inc.

Katrina Ralston

President