Case Study: GE Chaplin achieves real-time global inventory and streamlined operations with Oracle NetSuite

Family-Run Chemical Business Takes on the Globe

GE Chaplin is a family-run specialty chemicals distributor founded in 1988 and operated by Gregg Chaplin, his son Shane, and a small team (~10 employees). Over decades it expanded into 20 niche market segments and global importing/exporting with multiple U.S. warehouses, but managing inventory and finances across five domestic sites and multiple international 3PLs with spreadsheets, Fishbowl and QuickBooks became unsustainable.

Working with Providence Consulting Group, GE Chaplin implemented NetSuite SuiteSuccess (replacing QuickBooks and Fishbowl) to gain real-time, global inventory visibility, streamline POs, materials and sales-order workflows, and enable remote sales to close with confidence. The result: improved efficiency across the business, anytime/anywhere access for the team, and operational readiness to pursue further growth, including potential manufacturing.

GE Chaplin

Shane Chaplin

Vice President