Case Study: e.l.f. Cosmetics achieves omnichannel growth and accelerated B2B/B2C sales with Oracle NetSuite OneWorld

e.l.f. Cosmetics Drives Brick and Mortar Growth, Accelerates B2B and B2C Sales with NetSuite OneWorld

e.l.f. Cosmetics, a value‑driven beauty brand selling through ecommerce, big‑box retailers, marketplaces like Amazon and 22 branded stores, needed to expand distribution and make products more accessible. Growth was hampered by spreadsheet‑based processes and a legacy AS/400 system that couldn’t provide real‑time inventory or order visibility across B2B and B2C channels.

Implementing NetSuite OneWorld (with Inventory Management, Procurement and Work Orders & Assemblies) gave e.l.f. a single source of real‑time inventory and procurement data, integrated with its legacy order system, automated invoicing and streamlined transactions with China‑based manufacturing and third‑party distributors. The result: improved order and invoicing accuracy, accelerated B2B and B2C sales, faster brick‑and‑mortar growth, deeper customer engagement and a platform positioned for international expansion.

e.l.f. Cosmetics

Ramesh Cook

Director of Enterprise Applications