Case Study: DIY Home Center achieves double-digit growth with Oracle NetSuite's automated fulfillment and inventory management

DIY Home Center Powers Double-Digit Growth With NetSuite’s Automated Fulfillment, Inventory Management

DIY Home Center, a Green Bay–based distributor and retailer of decking and deck‑related products, struggled to keep product availability and on‑time shipping competitive amid surging demand and supply‑chain disruption. Rapid growth (25–30% annually) and frequent supplier price changes, combined with multiple distribution models including drop‑shipping, made order processing and pricing management complex after outgrowing QuickBooks.

The company implemented NetSuite (CRM, ERP, Order Management, SuiteCommerce Advanced and Learning Cloud Support) to automate fulfillment and inventory management, import and publish external pricing, and apply custom rules—such as flagging B2B keywords to trigger retention campaigns and auto‑routing in‑stock items away from drop‑ship. The result: streamlined order routing, faster fulfillment, more accurate pricing, time savings, tripled on‑hand inventory in one year and continued double‑digit growth while better serving contractor and B2B customers.

DIY Home Center

Michael Anderson

President