Case Study: Dale Pro Audio achieves omnichannel ecommerce growth and real-time inventory visibility with Oracle NetSuite

Dale Pro Audio Cranks Up the Ecommerce Volume with NetSuite

Dale Pro Audio, a New York–based retailer and distributor of high-end professional audio equipment, faced a fragmented back office — Microsoft Dynamics GP, a homegrown website and Crystal Reports — that slowed order processing, caused shipping and pricing errors across more than 5,000 SKUs and 300 suppliers, and left the company without a single view of sales, customers, inventory and marketing as it looked to grow ecommerce.

Dale implemented NetSuite (ERP, CRM, Site Builder/SuiteCommerce and Inventory Management) as an integrated cloud platform, with Celigo building automated pricing updates and Amazon order integration. The result was strong online sales growth and omnichannel margins, real-time visibility and lower inventory carrying costs, faster quote and payment processing (quote time cut from 15 to 2 minutes; instant credit-card processing), and expansion to a second store and warehouse.

Dale Pro Audio