Case Study: Alton Lane achieves a seamless omnichannel customer experience with Oracle NetSuite

Customer Experience a Custom Fit for Men's Clothier Alton Lane

Alton Lane is a New York–based retailer that builds a premium, high‑touch experience for men's custom‑tailored clothing through showroom fittings (including a 3D body scanner), personalized e‑commerce and even a mobile Airstream showroom. Rapid expansion across channels exposed fragmented back‑office systems (QuickBooks, Erply POS, Salesforce) and created a need for integrated order, inventory and customer data to support omnichannel growth.

Alton Lane implemented NetSuite (CRM, Financials, Order Management, SuiteCommerce Advanced and Retail Mid‑Market Cloud Service) to unify sales, finance and commerce. The integrated platform streamlined order management, gave full visibility into the customer journey and operations, and scaled with growth—letting the company stay proactive rather than constantly catching up to its systems.

Altonlane

Peyton Jenkins

President, Co-Founder