Case Study: CraftMark Bakery achieves operational agility and scalable growth with Oracle NetSuite

CraftMark Heats Up Baking Industry with NetSuite

CraftMark Bakery is a B2B supplier of frozen bakery goods operating a 225,000‑square‑foot facility near Indianapolis. Launched in 2013 and serving customers across two countries, the company needed efficient, scalable operations and the agility to reinvent traditional manufacturing and supply‑chain processes to compete and grow.

CraftMark implemented NetSuite OneWorld (with CRM, Procurement, Order & Inventory Management and Demand Planning) after choosing it over SAP and Microsoft for faster deployment, strong customization and lower TCO. Since going live in November 2014, NetSuite runs end‑to‑end North American operations—demand planning, procurement, real‑time variance analysis, reporting and mobile warehouse management—enabling faster product development, easier onboarding, support for a fourth production line and continuous operational improvement.

CraftMark Bakery