Case Study: The Craftmark Group achieves streamlined operations and real-time insights for international expansion with Oracle NetSuite

Craftmark Breaks Down Data Silos to Bolster International Expansion Plans

The Craftmark Group, a Singapore-based distributor of quality leather goods since 1981, expanded into e‑commerce and its own brands to meet rising customer demand. As sales channels multiplied, manual processes and siloed sales, inventory and accounting systems limited visibility and slowed growth, threatening its ability to maintain stock availability and fast fulfilment.

Working with PointStar Consulting to implement NetSuite OneWorld, Craftmark integrated operations to gain real-time data and streamline workflows—cutting time to create SKUs by 50% and time to issue POs by 75%. The efficiencies and visibility have improved decision-making, supported scalable international expansion plans, and helped sustain excellent customer experiences.

The Craftmark Group

Ee Leng Tan

Founder and Managing Director